One of David Riddell’s central concepts is the UBF or Unbearable Feeling. In short it refers to a deep old bruise of the heart. A bruise that we will do anything to avoid being bumped. These are our buttons. Basically, most (or all!) of our craziness is caused by us avoiding our bruises instead of facing up to it and healing it. Or quite simply, realizing that it will actually be ok if we bump it, because now as adults we have the reassurances to coach us through it. That’s a very short paragraph summarizing a VERY BIG phenomenon.