The Smell of the Place – Fantastic Talk on Culture by Prof. Sumantra Ghoshal


Ghoshal’s talk highlights the critical role of organizational context in shaping employee behaviour and performance. Leaders should focus on creating a positive and supportive environment to foster motivation, creativity, and innovation. This approach is more effective than attempting to change individuals, as it leverages their intrinsic potential and energy.

Key Message

  • Context Over Individuals: Ghoshal emphasizes that changing the organizational context is more effective than trying to change individuals. People rarely change fundamentally without a significant personal crisis.

The “Smell of the Place” Metaphor

  • Calcutta in Summer:
    • Hot, humid, and oppressive.
    • Drains energy and enthusiasm.
  • Fontainebleau in Spring:
    • Pleasant, invigorating, and inspiring.
    • Encourages activity and positivity.

Types of Organizational Contexts

  • Oppressive Contexts:
    • Dominated by rules, constraints, and control.
    • Leads to a lack of energy and motivation.
    • Stifles creativity and innovation.
  • Supportive Contexts:
    • Characterized by freedom, trust, and growth opportunities.
    • Fosters energy, motivation, creativity, and innovation.

Role of Leaders

  • Creating Positive Contexts:
    • Successful leaders focus on shaping a positive organizational environment.
    • Setting the right context unlocks employees’ potential and energy.
  • Impact on Performance:
    • A supportive and liberating context leads to superior performance and innovation.

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